{"product_id":"get-in-the-boat-a-journey-to-relevance","title":"Get in the Boat: A Journey to Relevance","description":"ARE YOU IN THE BOAT? Get in the Boat addresses the #1 issue preventing companies from realizing the value of digital transformation. Technology is an important element of any transformation—but the critical piece is the technologist , who bridges the gap from creation to reality. Unfortunately, many technologists are not perceived as relevant by business leaders, nor invited to participate in critical decisions. And their company suffers . This International Best Seller faces this challenge head-on, helping business leaders and technologists to have a bright future in the same boat. Amazon Reader “Get in the Boat…provides a practical, comprehensive framework for how technologists can connect their work to the process and business models of their companies.” “So rare to find a book that's not only a good read, but practical.” “This book teaches how to rewire the way you approach your work to ensure business relevance.”","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":48085981495577,"sku":"X35263","price":12.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":48085981528345,"sku":"X35263","price":10.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":48085981561113,"sku":"X35263","price":9.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":48085981593881,"sku":"X35263","price":8.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/40497423.jpg?v=1717676724","url":"https:\/\/thryft.sbs\/products\/get-in-the-boat-a-journey-to-relevance","provider":"Thryft","version":"1.0","type":"link"}