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Getting it Right the Second Time

by Michael Gershman
Compare to estimated retail price: S$21.15  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Getting it Right the Second Time - Thryft
Getting it Right the Second Time - Thryft

Turning Failures into Successes

"Getting it Right the Second Time" is an inspiring book that offers valuable marketing lessons through numerous case-study examples of products that were previously considered failures, but with the right marketing strategy, were transformed into huge successes. Readers will gain insight into the importance of perseverance, product positioning, effective pricing, and promotion in marketing, and will find themselves inspired by the determination of the product creators to turn their failures into successes. The book holds the potential to change one's perspective on marketing failures and to reveal the secrets of remarkable marketing in the face of failure.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Getting it Right the Second Time

by Michael Gershman
Compare to estimated retail price: S$21.15  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9788174362384
Authors: Michael Gershman
Publisher: Roli Books Pvt Ltd
Date of Publication: 2002-12-31
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Entrepreneurship, Management, Business, How To
Goodreads rating: 0.0
(rated by 0 readers)

Description

Remarketing strategies that have turned failures into success.
 

Turning Failures into Successes

"Getting it Right the Second Time" is an inspiring book that offers valuable marketing lessons through numerous case-study examples of products that were previously considered failures, but with the right marketing strategy, were transformed into huge successes. Readers will gain insight into the importance of perseverance, product positioning, effective pricing, and promotion in marketing, and will find themselves inspired by the determination of the product creators to turn their failures into successes. The book holds the potential to change one's perspective on marketing failures and to reveal the secrets of remarkable marketing in the face of failure.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.