{"product_id":"global-marketing","title":"Global Marketing","description":"This successful new text offers a concise introduction to the field that is presented in a lively student oriented style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. *NEW More comprehensive, in-depth, current discussions and explorations *NEW Enhanced presentation of global trade (Ch 3) Features income data presented in tables as well as redesigned and updated maps *NEW Expanded and improved social\/cultural coverage (Ch 4) Provides an expanded introduction to basic concepts *NEW The most recent research on product decisions (Ch 11) Covers Maslow's hierarchy of needs and expands discussions to include current research on Asian markets *NEW Impact of Information Technology (Ch 6) Expands coverage of the role IT is currently playing on global marketing activities *NEW Expanded section on global retailing (Ch 13) Broadens discussions and offers a new framework for geographic expansion by global retailers *NEW Enhanced Internet integration-Offers scores of relevant web addresses; a dedicated website that features links to companies","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":39446151528529,"sku":"HF1416","price":3.09,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":39446151561297,"sku":"HF1416","price":2.47,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39446151594065,"sku":"HF1416","price":2.22,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":39446151626833,"sku":"HF1416","price":2.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/9608952.jpg?v=1717777826","url":"https:\/\/thryft.sbs\/products\/global-marketing","provider":"Thryft","version":"1.0","type":"link"}