{"product_id":"globalizing-strategy","title":"Globalizing Strategy","description":"\u003cp\u003eHow can managers cope with the forces of globalization? Which companies need a global strategy? What is a successful global strategy? How can business organizations implement worldwide initiatives? These are some of the most challenging questions facing multinational companies today.\u003cbr\u003e                            Executives need to recognize that the traditional multinational approach--in which country subsidiaries design, produce, and market products tailored to local needs--is being made obsolete by falling trade barriers, costly and quickly changing technology, and the growing similarity of international customer needs. Companies now need a total global strategy that combines a successful core strategy in the home market with effective international adaptation and global integration.\u003cbr\u003e                            George Yip's Total Global Strategy is the definitive work on how companies can manage for worldwide competitive advantage. This work is based on a five-year research program in which Dr. Yip interviewed over fifty senior executives at twenty-three of the world's largest American, European, and Japanese multinational companies, as well as on his twenty years of involvement with multinational companies as a manager, consultant, and educator in the United States, Europe, and Asia.\u003cbr\u003e                            Yip provides the first systematic, comprehensive, balanced, and practical approach to developing a global strategy: diagnosing industry globalization potential, achieving global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, building the global organization, and measuring the use of global strategy.\u003cbr\u003e                            The final, highly innovative, chapter of the book provides a step-by-step guide, with worksheets, on how to conduct a global strategy analysis. The book is also filled with examples and case studies of American, European, and Japanese companies to illustrate and support key points.\u003cbr\u003e                            Total Global Strategy is essential reading for both international and national managers in virtually every industry. It will help executives to exploit globalization forces rather than succumb to them.\u003c\/p\u003e\u003cbr\u003eAuthor: George Yip\u003cbr\u003eFormat: Hardback\u003cbr\u003eNumber of Pages: 416\u003cbr\u003ePublisher: Pearson Education (US)\u003cbr\u003ePublication Date: 01 Jul 1992\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":44743642710297,"sku":"HD62.4","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":44743642743065,"sku":"HD62.4","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":44743642775833,"sku":"HD62.4","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":44743642808601,"sku":"HD62.4","price":3.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/9780133576580.jpg?v=1717732673","url":"https:\/\/thryft.sbs\/products\/globalizing-strategy","provider":"Thryft","version":"1.0","type":"link"}