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Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success

Morgan Brown, Sean Ellis

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Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success

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per
Condition guide
ISBN: 9780753545379
Publisher: VIRGIN BOOKS
Date of Publication: 2017-04-27
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 4.1
(rated by 4911 readers)

Description

Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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