{"product_id":"handbook-of-crm-achieving-excellence-in-customer-management","title":"Handbook of CRM","description":"Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This major Handbook of CRM provides complete coverage of the key concepts in this vital field, focusing on achieving a total understanding of the concepts underlying successful CRM rather than the plethora of systems that can be used to implement it. The book includes clear and comprehensive explanations of key concepts, vignettes and full cases from major businesses internationally, definitive references and notes for further sources of information on every aspect of CRM, as well as templates and audit advice for assessing CRM needs and targets. This book offers a lucid, comprehensive, and important overview of the subject, serving as an invaluable tool for connecting major principles to the real world of business.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":32657185177681,"sku":"HF5415.5","price":15.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":32657185210449,"sku":"HF5415.5","price":10.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39423943409745,"sku":"HF5415.5","price":10.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":32657185243217,"sku":"HF5415.5","price":10.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/487163.jpg?v=1720134341","url":"https:\/\/thryft.sbs\/products\/handbook-of-crm-achieving-excellence-in-customer-management","provider":"Thryft","version":"1.0","type":"link"}