{"product_id":"harvard-business-review-on-marketing","title":"Harvard Business Review on Marketing","description":"The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Each volume contains a specially selected set of articles from Harvard Business Review and is designed to help you master an important management topic. Articles Brand Report Card by Kevin Keller; Bringing a Dying Brand Back to Life by Manny Jackson; How to Fight a Price War by Akshay Rao, Mark E. Bergen, and Scott Davis; Contextual Marketing by David Kenny and John Marshall; The Lure of Global Branding by David Aaker and Erich Joachimsthaler; Are the Strategic Stars Aligned for Your Corporate Brand? by Mary Jo Hatch and Majken Schultz; Torment Your Customers (They'll Love It) by Stephen Brown; and Boost Your Marketing ROI with Experimental Design by Eric Almquist and Gordon Wyner.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":47812858085657,"sku":"HF5415.H24335 2001","price":14.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":47812858118425,"sku":"HF5415.H24335 2001","price":6.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":47812858151193,"sku":"HF5415.H24335 2001","price":5.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":47812858183961,"sku":"HF5415.H24335 2001","price":5.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/602686.jpg?v=1717685889","url":"https:\/\/thryft.sbs\/products\/harvard-business-review-on-marketing","provider":"Thryft","version":"1.0","type":"link"}