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Hot Button Marketing - Push The Emotional Buttons That Get People To Buy

by Barry Feig
Save up to 30%
Hot Button Marketing - Push The Emotional Buttons That Get People To Buy - Thryft
Hot Button Marketing - Push The Emotional Buttons That Get People To Buy - Thryft

Emotional triggers that drive consumer behavior.

This book could be a good read for anyone interested in understanding how to influence consumer behavior and boost sales. Feig's in-depth analysis of 16 emotional triggers can be especially helpful for marketers and salespeople looking to gain an edge over their competitors. The author provides actionable advice and real-life examples that make it easy to put his strategies into practice.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Hot Button Marketing - Push The Emotional Buttons That Get People To Buy

by Barry Feig
Save up to 30%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

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Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781593375164
Authors: Barry Feig
Publisher: Adams Media Corp
Date of Publication: 2006-01-01
Format: Paperback
Related Collections: Business, Marketing
Related Topics: Marketing, Business, Communication
Goodreads rating: 3.81
(rated by 48 readers)

Description

Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect.Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's-even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling- Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.
 

Emotional triggers that drive consumer behavior.

This book could be a good read for anyone interested in understanding how to influence consumer behavior and boost sales. Feig's in-depth analysis of 16 emotional triggers can be especially helpful for marketers and salespeople looking to gain an edge over their competitors. The author provides actionable advice and real-life examples that make it easy to put his strategies into practice.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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