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How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

Jenni Romaniuk, Byron Sharp

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How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

by Jenni Romaniuk, Byron Sharp
Compare to estimated retail price: S$53.13  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

Fundamental guide to evidence-based marketing for growth.

How Brands Grow Part 2 is a must-read for marketers working in emerging markets, services, durables, and luxury categories. It offers practical insights and challenges conventional wisdom about growing brands in these markets. With metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy, this book will change the way you think about marketing forever.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

by Jenni Romaniuk, Byron Sharp
Compare to estimated retail price: S$53.13  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780195596267
Authors: Jenni Romaniuk, Byron Sharp
Publisher: Oxford University Press
Date of Publication: 2015-11-19
Format: Hardcover
Related Collections: Business, Sociology, Economics
Related Topics: Communication, Management, Economics
Goodreads rating: 4.15
(rated by 572 readers)

Description

How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about the fundamentals of buying behavior and brand performance—fundamentals that provide a consistent roadmap for growth and more effective marketing. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand’s Distinctive Assets, and a framework to underpin your brand’s Physical Availability strategy. Learn practical insights such as smart ways to look at word-of-mouth and the kinds of advertising needed to attract new brand buyers. This book is essential for marketers working in emerging markets, services, durables, and luxury categories, with evidence that challenges conventional wisdom about growing brands in these markets. If you’ve ever wondered whether word-of-mouth has more impact in China, whether luxury brands break all the rules of marketing, or whether online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it’s time to move to the next level of marketing. And if you haven’t, get ready — this book will change the way you think about marketing forever.
 

Fundamental guide to evidence-based marketing for growth.

How Brands Grow Part 2 is a must-read for marketers working in emerging markets, services, durables, and luxury categories. It offers practical insights and challenges conventional wisdom about growing brands in these markets. With metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy, this book will change the way you think about marketing forever.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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