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How to Draw Type and Influence People

Sarah Hyndman

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How to Draw Type and Influence People

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Creative exploration of typefaces and their impacts.

If you're drawn to the artistry behind the fonts you encounter daily, this book is a playful yet instructive dive into typography. Sarah Hyndman's exercises not only teach you how to craft various typestyles, they also deepen your understanding of why certain fonts trigger specific emotions. It's a must-read that delights the designer in all of us, whether you’re a seasoned professional or simply curious about the letters that shape our world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

How to Draw Type and Influence People

Regular price Save up to 37%
Unit price
per
Compare to estimated retail price: S$27.82  
Condition guide
ISBN: 9781780679754
Author: Sarah Hyndman
Date of Publication: 2017-05-02
Format: Paperback
Related Topics: Art and Photography, Design, How To
Goodreads rating: 4.0
(rated by 15 readers)

Description

We are all type consumers and interact with type in our everyday lives. Typefaces in all shapes and sizes evoke an emotional response and trigger associated memories before we've even read the words. The Type Doodle Book shows how we use type to understand different messages. Each typeface is introduced and explained and then creative exercises show the reader how to draw each font and invite them to explore the associations evoked by the styles, to reveal why they have come about and how to create their own versions. Ideal for all those who work with type daily, The Type Doodle Book provides an accessible way into the world of typefaces, for the general reader, but also graphic designers who want to explore fonts in more detail and design their own letterforms.
 

Creative exploration of typefaces and their impacts.

If you're drawn to the artistry behind the fonts you encounter daily, this book is a playful yet instructive dive into typography. Sarah Hyndman's exercises not only teach you how to craft various typestyles, they also deepen your understanding of why certain fonts trigger specific emotions. It's a must-read that delights the designer in all of us, whether you’re a seasoned professional or simply curious about the letters that shape our world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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