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How We Decide

by Jonah Lehrer
How We Decide - Thryft
How We Decide - Thryft

Neuroscience's impact on decision-making in 8 words: Feeling and reason create precise decisions.

Recommended for users who are interested in expanding their understanding of decision-making through the use of neuroscience. This book offers insights into how to make better decisions, highlighting the importance of considering both our emotions and rational thought processes. Lehrer provides real-world examples that illustrate how people are using the latest scientific research to make better decisions in fields ranging from sports to military intelligence. Overall, this book is a great read for anyone looking to take advantage of recent developments in neuroscience to improve their decision-making skills.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

How We Decide

by Jonah Lehrer
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780618620111
Authors: Jonah Lehrer
Publisher: Houghton Mifflin Company
Date of Publication: 2009-01-01
Format: Hardcover
Related Collections: Business, Personal Development, Sociology, Science, Economics
Related Topics: Personal Development, Self Help, Personal Development, Business, Psychology, Economics, Psychology, Neuroscience, Sociology
Goodreads rating: 3.84
(rated by 40757 readers)

Description

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players.Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
 

Neuroscience's impact on decision-making in 8 words: Feeling and reason create precise decisions.

Recommended for users who are interested in expanding their understanding of decision-making through the use of neuroscience. This book offers insights into how to make better decisions, highlighting the importance of considering both our emotions and rational thought processes. Lehrer provides real-world examples that illustrate how people are using the latest scientific research to make better decisions in fields ranging from sports to military intelligence. Overall, this book is a great read for anyone looking to take advantage of recent developments in neuroscience to improve their decision-making skills.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.