{"product_id":"ice-cream-social-the-struggle-for-the-soul-of-ben-jerrys","title":"Ice Cream Social: The Struggle for the Soul of Ben \u0026 Jerry's","description":"The riveting true story of one of the world’s most iconic mission-driven companies. Ben \u0026amp; Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all employees, suppliers, distributors, customers, and cows. But it hasn’t been easy. This book tells the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. It focuses on the challenges of staying true to that mission and explains how the company came to be sold to corporate giant Unilever and how that relationship evolved to allow Ben \u0026amp; Jerry’s to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters, including Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":49845221425433,"sku":"HD9281.U54.B4636 2014","price":7.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":49845221458201,"sku":"HD9281.U54.B4636 2014","price":5.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":49845221490969,"sku":"HD9281.U54.B4636 2014","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":49845221523737,"sku":"HD9281.U54.B4636 2014","price":4.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/17912820.jpg?v=1729687367","url":"https:\/\/thryft.sbs\/products\/ice-cream-social-the-struggle-for-the-soul-of-ben-jerrys","provider":"Thryft","version":"1.0","type":"link"}