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Influence: Science and Practice

by Robert B. Cialdini
Influence: Science and Practice
Influence: Science and Practice

Unveiling psychology behind everyday persuasion tactics.

If you've ever wondered why you say "yes" when you'd rather say "no," "Influence" might just offer the answers. Cialdini's book is a fascinating journey through the subtle tactics that businesses and individuals use to sway your decisions. It's an eye-opener that blends storytelling with scholarly research, a read that's as entertaining as it is enlightening.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Influence: Science and Practice

by Robert B. Cialdini
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780321011473
Authors: Robert B. Cialdini
Publisher: Allyn & Bacon
Date of Publication: 2001-01-01
Format: Paperback
Related Collections: Business, Personal Development, Science
Related Topics: Personal Development, Management, Communication, Leadership, Self Help, Business, Personal Development, Psychology, Leadership, Psychology
Goodreads rating: 4.22
(rated by 172447 readers)

Description

Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human reciprocation, consistency, social proof, liking, authority, and scarcity.
 

Unveiling psychology behind everyday persuasion tactics.

If you've ever wondered why you say "yes" when you'd rather say "no," "Influence" might just offer the answers. Cialdini's book is a fascinating journey through the subtle tactics that businesses and individuals use to sway your decisions. It's an eye-opener that blends storytelling with scholarly research, a read that's as entertaining as it is enlightening.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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