Thousands of prices just dropped across Thryft
Our price drop is now live! Find lowered prices on thousands of one-of-a-kind finds across Thryft
Free delivery on all orders above $30
Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club
Buy 3 Get Another Free On All Under S$10

International Marketing Management

Regular price
Unit price
per
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

International Marketing Management

Regular price
Unit price
per
Condition guide

Special Offer

Save 10% On This Item as a Thryft Club Member

Join Thryft Club for S$30/year and enjoy 10% off everything, plus S$10 off your first order. Join now.

ISBN: 9780534932886
Authors: Subhash C. Jain
Date of Publication: 1993-02-18
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 3.82
(rated by 39 readers)

Description

International Marketing Management is a comprehensive introduction to international marketing, providing readers with a managerial perspective based on economic theory and practice. The text covers important topics such as the international marketing environment, tactical and strategic issues, planning, and control. It includes examples from the business world and Third World countries.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

You might enjoy this if…

View book details