{"product_id":"international-marketing-strategy-analysis-development-and-implementation","title":"International Marketing Strategy: Analysis, Development and Implementation","description":"This text looks at context, techniques, and strategies involved in successful international marketing. With short case illustrations, case studies, summaries, and discussion questions, this book is aimed particularly at students. It sets out to provide a good balance of the theory and implementation behind international marketing and adopts a user-friendly approach to the issues tackled. Through its treatment of global case studies from Europe, Australia, the Pacific Rim, and the USA, it seeks to present an international vision of marketing strategy. The book includes topics such as global information systems, the global manager, international niche marketing, international developments in retailing, electronic business and relationship marketing, and new international case studies to illustrate the key points. (Author: Isobel Doole)","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":47106467201305,"sku":"HF1416.P49 1999","price":6.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":47106467234073,"sku":"HF1416.P49 1999","price":6.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":47106467266841,"sku":"HF1416.P49 1999","price":6.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":47106467299609,"sku":"HF1416.P49 1999","price":6.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/book_not_available-01_45b58d73-e5b0-4d07-bc17-d027f666461c.jpg?v=1717707651","url":"https:\/\/thryft.sbs\/products\/international-marketing-strategy-analysis-development-and-implementation","provider":"Thryft","version":"1.0","type":"link"}