{"product_id":"invisible-gold-in-asia-creating-wealth-through-intellectual-property","title":"Invisible Gold in Asia : Creating Wealth Through Intellectual Property","description":"\u003cp\u003eWorld competition in the 21st century will revolve around competition for intellectual property rights (IPRs). But what are these rights that you can t see the Invisible Gold of today s Knowledge Economy. What can you do with them and how can Asian businesses foster the innovation and creativity they protect?     From the patents protecting Creative Technology s MP3 player and Tata s Nano car to Tsingtao and Singha branded beer, IPRs protect this Invisible Gold. David Llewelyn challenges Asian businesses to build up their reserves of Invisible Gold and governments to build a culture that encourages and rewards innovation and creativity. Using Asian examples throughout, David Llewelyn explains what the rights are, answers the questions and sheds much-needed light on this crucial but little-understood part of doing business in the 21st century.\u003c\/p\u003e\u003cbr\u003eAuthor: David Llewelyn\u003cbr\u003eFormat: Paperback\u003cbr\u003eNumber of Pages: 334\u003cbr\u003ePublisher: Marshall Cavendish International (Asia) Pte Ltd\u003cbr\u003ePublication Date: 07 Mar 2011\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":39843778363473,"sku":"KNC370","price":6.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":39843778396241,"sku":"KNC370","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39843778429009,"sku":"KNC370","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":39843778461777,"sku":"KNC370","price":3.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/9789812618900.jpg?v=1717762421","url":"https:\/\/thryft.sbs\/products\/invisible-gold-in-asia-creating-wealth-through-intellectual-property","provider":"Thryft","version":"1.0","type":"link"}