{"product_id":"killer-brands-create-and-market-a-brand-that-will-annihilate-the-competition","title":"Killer Brands Create and Market a Brand That Will Annihilate the Competition","description":"In today's saturated marketplace, consumers are inundated with choices. Only the strongest brands capture attention, and only those Killer Brands beat the competition. The losers disappear from the marketplace, and market share and profits go to the victor. Branding expert Frank Lane presents the three essential principles of brand power to launch any successful product: Focus, Alignment, and Linkage. These represent a new way to create and market the Killer Brand. Focus is the compelling promise that a product is unique; Alignment is the marketing actions consistent with this promise; Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with Frank Lane and Killer Brands.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":51672995070233,"sku":"HD69.B7.L367 2007","price":9.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":51672995103001,"sku":"HD69.B7.L367 2007","price":8.9,"currency_code":"SGD","in_stock":true},{"title":"Good","offer_id":51672995135769,"sku":"HD69.B7.L367 2007","price":7.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":51672995168537,"sku":"HD69.B7.L367 2007","price":7.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/1698078.jpg?v=1763814571","url":"https:\/\/thryft.sbs\/products\/killer-brands-create-and-market-a-brand-that-will-annihilate-the-competition","provider":"Thryft","version":"1.0","type":"link"}