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Sale

Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value

by Norm Smallwood, Dave Ulrich
$5.90 Now $4.90 Save 17%
Compare to estimated retail price: S$46.55  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Leadership Brand : Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value - Thryft
Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value
Leadership Brand : Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value - Thryft

Crafting unique leadership identities for competitive edge.

If you're keen to distinguish your company as a leader in its field, "Leadership Brand" may resonate with you. Ulrich and Smallwood offer a practical roadmap to developing leaders who embody the unique values of your company, promising not just theoretical insights but actionable strategies. It's for forward-thinking professionals aiming to blend leadership excellence with brand identity to sharpen their competitive advantage.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value

by Norm Smallwood, Dave Ulrich
$5.90 Now $4.90 Save 17%
Compare to estimated retail price: S$46.55  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9781422110300
Authors: Norm Smallwood, Dave Ulrich
Publisher: Harvard Business Review Press
Date of Publication: 2007-08-13
Format: Hardcover
Related Collections: Business
Related Topics: Leadership, Management
Goodreads rating: 4.06
(rated by 63 readers)

Description

Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand—a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees—elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique—and use your leadership brand to leave rivals far behind.
 

Crafting unique leadership identities for competitive edge.

If you're keen to distinguish your company as a leader in its field, "Leadership Brand" may resonate with you. Ulrich and Smallwood offer a practical roadmap to developing leaders who embody the unique values of your company, promising not just theoretical insights but actionable strategies. It's for forward-thinking professionals aiming to blend leadership excellence with brand identity to sharpen their competitive advantage.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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