{"product_id":"market-smart-the-best-in-age-and-lifestyle-specific-design","title":"Market Smart: The Best in Age and Lifestyle-Specific Design","description":"More than 500 age-, gender-, and lifestyle-specific designs from around the world. Learn how top designers target the tastes and trends of their clients to market products specifically for them. Organized by consumer groups with the greatest purchasing power, Market Smart reveals how to target kids, parents, tweens and teens, sports enthusiasts, Generations X \u0026amp; Y, foodies, and baby boomers by exploring all elements of marketing design—from print and multimedia advertisements to catchphrases, mascots, logos, product packaging, retail environments, and promotions. Unlike many graphic design books that focus on what designers create (logos, brochures, product packaging, etc.), Market Smart shifts the focus to whom they are creating for. The book highlights effective age-, gender-, and lifestyle-specific designs from around the world and shows how designers use the tastes, trends, and backgrounds of consumers to market products accordingly. Chapters are divided by demographics and psychographics, with demographic chapters featuring introductions by successful designers, marketers, and industry leaders. A complete index is included.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":39298522644561,"sku":"NC997","price":20.9,"currency_code":"SGD","in_stock":true},{"title":"Very Good","offer_id":39298522677329,"sku":"NC997","price":18.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39421700341841,"sku":"NC997","price":16.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":39298522710097,"sku":"NC997","price":15.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/6468508.jpg?v=1767288614","url":"https:\/\/thryft.sbs\/products\/market-smart-the-best-in-age-and-lifestyle-specific-design","provider":"Thryft","version":"1.0","type":"link"}