{"product_id":"marketing-an-introduction","title":"Marketing: An Introduction","description":"An accessible and practical introduction to marketing that covers theory, concepts, practices, and instructional support to facilitate learning. Topics include marketing in a changing world; strategic planning and the marketing process; the global marketing environment; marketing research and information systems; consumer and business buyer behavior; market segmentation, targeting, and positioning for competitive advantage; product and service strategies; new-product development and life-cycle strategies; pricing considerations and strategies; distribution channels and logistics management; retailing and wholesaling; advertising and public relations; personal selling and sales promotion; direct and online marketing; the global marketplace; and marketing and society. This book is suitable for practicing marketing managers, marketing representatives, or anyone involved in the marketing, advertising, or selling of goods and services.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":51707067662617,"sku":"HF5415.K625 1993","price":32.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":51707067695385,"sku":"HF5415.K625 1993","price":29.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":51707067728153,"sku":"HF5415.K625 1993","price":26.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":51707067760921,"sku":"HF5415.K625 1993","price":23.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/book_not_available-01_5fcd9f46-ed46-42c2-8279-806aeeb284fc.jpg?v=1764346917","url":"https:\/\/thryft.sbs\/products\/marketing-an-introduction","provider":"Thryft","version":"1.0","type":"link"}