{"product_id":"marketing-communications-principles-and-practice","title":"Marketing Communications : Principles and Practice","description":"Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors\/contributors, who are recognized experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":44658414584089,"sku":"HF5415.123","price":9.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":44658414616857,"sku":"HF5415.123","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":44658414649625,"sku":"HF5415.123","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":44658414682393,"sku":"HF5415.123","price":3.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/1859364.jpg?v=1717734446","url":"https:\/\/thryft.sbs\/products\/marketing-communications-principles-and-practice","provider":"Thryft","version":"1.0","type":"link"}