{"product_id":"marketing-concepts-and-strategies","title":"Marketing Concepts and Strategies","description":"Perfect for students of all backgrounds and interest levels, Pride and Ferrell's Marketing 2010 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Marketing 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":50762510926105,"sku":"HF5415.P658 1989","price":7.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":50762510958873,"sku":"HF5415.P658 1989","price":6.9,"currency_code":"SGD","in_stock":true},{"title":"Good","offer_id":50762510991641,"sku":"HF5415.P658 1989","price":5.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":50762511024409,"sku":"HF5415.P658 1989","price":5.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/book_not_available-01_2fb8fdfc-a2a2-48fc-b482-343276f379d1.jpg?v=1746883403","url":"https:\/\/thryft.sbs\/products\/marketing-concepts-and-strategies","provider":"Thryft","version":"1.0","type":"link"}