{"product_id":"marketing-corporate-image-the-company-as-your-number-one-product","title":"Marketing Corporate Image : The Company as Your Number One Product","description":"Influence consumer choices, build brands, pre-sell new products or services, and add value to your company in the minds of customers and investors -- simply by treating company image as your number one product. Based on exclusive interviews with successful image-makers, this book skillfully analyzes the advertising strategies of top corporations like General Electric and GTE. Also explores the concept of \"advocacy advertising\" -- campaigns that ally the company with political, social, or environmental issues that affect its markets. You'll discover how -- Use image advertising to support your products-- Change outdated images-- Control crises-- Establish a unified public identity in the wake of mergers, takeovers, and other dramatic corporate changes","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":44449482965273,"sku":"HD59.2","price":15.85,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":44449482998041,"sku":"HD59.2","price":12.68,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":44449483030809,"sku":"HD59.2","price":11.41,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":44449483063577,"sku":"HD59.2","price":10.15,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/7168006.jpg?v=1717736592","url":"https:\/\/thryft.sbs\/products\/marketing-corporate-image-the-company-as-your-number-one-product","provider":"Thryft","version":"1.0","type":"link"}