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Marketing For Dummies

by Alexander Hiam
Marketing For Dummies - Thryft
Marketing For Dummies - Thryft

All-in-one guide to marketing for beginners.

Marketing For Dummies is a great read for anyone with little to no experience in marketing. The book covers all aspects of marketing including advertising, public relations, selling, strategy, and more. It also provides insight into creating a compelling internet strategy, succeeding at trade shows, and producing interesting labeling and print ads. Overall, it's an all-in-one guide to marketing for beginners, making it a great resource for anyone facing the challenge of finding and satisfying customers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marketing For Dummies

by Alexander Hiam
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781568846996
Authors: Alexander Hiam
Publisher: For Dummies
Date of Publication: 1997-06-16
Format: Paperback
Related Collections: Business
Related Topics: Management
Goodreads rating: 3.38
(rated by 288 readers)

Description

Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and What could be more important? Ever try to run a business without customers? Marketing encompasses several specialized fields – from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how. While this guide delves deep into the classic four components of marketing – product, price, placement, and promotions – it reaches beyond the basics of how to design a simple marketing program and gives you insight into Sure, marketing can be a great deal of fun – it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.
 

All-in-one guide to marketing for beginners.

Marketing For Dummies is a great read for anyone with little to no experience in marketing. The book covers all aspects of marketing including advertising, public relations, selling, strategy, and more. It also provides insight into creating a compelling internet strategy, succeeding at trade shows, and producing interesting labeling and print ads. Overall, it's an all-in-one guide to marketing for beginners, making it a great resource for anyone facing the challenge of finding and satisfying customers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.