Marketing For Dummies

The classic, bestselling marketing guide, updated for the digital era
Marketing For Dummies, 5th Edition is the ultimate handbook for boosting
your business. Whether you're a small mom-and-pop shop, a local nonprofit,
or a mid-size business looking to grow, the right marketing approach can
make your company or organization stand out from the crowd. This book shows
you how to find, reach, and engage with your customers in a way that brings
in business. This new edition, updated to align with the latest marketing
revolution, introduces you to essential techniques including search engine,
guerilla, global, and behavior marketing. You'll learn where to find your
people, and how to give them what they want—how they want it—using
behavioral techniques. You'll discover inexpensive online marketing and
promotion tools, proving that budget doesn't have to be an insurmountable
obstacle. You'll find up-to-date marketing plans, resources, and examples
throughout to help you get out there and get your business noticed today!
Today's marketing treats every aspect of customer interaction—including
customer service and the product itself—as an opportunity to grow. This
book shows you how to harness the power of these techniques to drive
traffic, boost sales, and move your business forward. Turn web visibility
into real-world traffic and sales Reach the right people at the right time
Develop a cohesive marketing plan for any budget Source locally, market
dynamically, and connect with your community Whether you're looking for
fundamental marketing skills, seeking guidance on social media and
analytics, or need a full-blown comprehensive web marketing strategy, this
book has you covered. Marketing For Dummies, 5th Edition helps you open the
door to a new, more successful phase of business.