{"product_id":"marketing-strategy-a-decision-focused-approach-1","title":"Marketing Strategy: A Decision Focused Approach","description":"Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross\/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":47794620039449,"sku":"HF5415.13.M3586 2010","price":30.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":47794620072217,"sku":"HF5415.13.M3586 2010","price":30.9,"currency_code":"SGD","in_stock":true},{"title":"Good","offer_id":47794620104985,"sku":"HF5415.13.M3586 2010","price":30.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":47794620137753,"sku":"HF5415.13.M3586 2010","price":30.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/8224821.jpg?v=1717687046","url":"https:\/\/thryft.sbs\/products\/marketing-strategy-a-decision-focused-approach-1","provider":"Thryft","version":"1.0","type":"link"}