{"product_id":"marketing-strategy-a-decision-focused-approach-2","title":"Marketing Strategy: A Decision-Focused Approach","description":"This text covers the concepts and theories of creating and implementing a marketing strategy, with a focus on the strategic planning process and marketing's cross\/inter-functional relationships. It distinguishes itself by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends in marketing theory and practice are integrated throughout this new edition.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":48473950585113,"sku":"X36251","price":8.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":48473950650649,"sku":"X36251","price":8.9,"currency_code":"SGD","in_stock":true},{"title":"Good","offer_id":48473950683417,"sku":"X36251","price":8.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":48473950716185,"sku":"X36251","price":8.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/7026495.jpg?v=1717670017","url":"https:\/\/thryft.sbs\/products\/marketing-strategy-a-decision-focused-approach-2","provider":"Thryft","version":"1.0","type":"link"}