{"product_id":"marketing-strategy-and-competitive-positioning","title":"Marketing Strategy and Competitive Positioning","description":"Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. It is primarily about creating and sustaining superior performance in the marketplace, focusing on the identification of target markets and the creation of a differential advantage. The book also examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":48473709216025,"sku":"HF5415.127.H66 2011","price":43.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":48473709248793,"sku":"HF5415.127.H66 2011","price":43.9,"currency_code":"SGD","in_stock":true},{"title":"Good","offer_id":48473709281561,"sku":"HF5415.127.H66 2011","price":43.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":48473709314329,"sku":"HF5415.127.H66 2011","price":43.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/13698622.jpg?v=1717670068","url":"https:\/\/thryft.sbs\/products\/marketing-strategy-and-competitive-positioning","provider":"Thryft","version":"1.0","type":"link"}