{"product_id":"microtrends-the-small-forces-behind-todays-big-changes","title":"Microtrends: The Small Forces Behind Today's Big Changes","description":"Mark Penn argues that the biggest trends in America are the microtrends, the smaller trends that go unnoticed or ignored. One million people can create a new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn (\"soccer moms\") was crucial in re-electing President Clinton. With years of experience as one of the world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the nation. Penn highlights everything from religion to politics, from leisure pursuits to relationships. Microtrends will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":39843768533073,"sku":"HB3505","price":7.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":39843768565841,"sku":"HB3505","price":6.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39843768598609,"sku":"HB3505","price":5.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":39843768631377,"sku":"HB3505","price":5.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/2510332_edebaf0f-a04d-4d6f-bdd8-bcb068aec085.jpg?v=1730981735","url":"https:\/\/thryft.sbs\/products\/microtrends-the-small-forces-behind-todays-big-changes","provider":"Thryft","version":"1.0","type":"link"}