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Never Mind the Sizzle - Where's the Sausage? Branding Based on Substance Not Spin

David Taylor

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Never Mind the Sizzle - Where's the Sausage? Branding Based on Substance Not Spin

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Branding wisdom peppered with humor and pragmatism.

"Never Mind the Sizzle - Where's the Sausage?" could be the refreshing take on branding you've been searching for. David Taylor cuts through the fluff with an entertaining narrative that makes the wisdom stick. It’s like having a chat with a savvy friend who's in the know about branding, showing you the ropes on truly connecting with your customers while being memorable. If standing out in a sea of spin matters to you, this book may just be your next favorite read.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Never Mind the Sizzle - Where's the Sausage? Branding Based on Substance Not Spin

Regular price
Unit price
per
Compare to estimated retail price: S$17.36  
Condition guide
ISBN: 9781841127699
Author: David Taylor
Publisher: Capstone
Date of Publication: 2007-10-15
Format: Paperback
Related Collections: Business
Goodreads rating: 4.13
(rated by 53 readers)

Description

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com!
 

Branding wisdom peppered with humor and pragmatism.

"Never Mind the Sizzle - Where's the Sausage?" could be the refreshing take on branding you've been searching for. David Taylor cuts through the fluff with an entertaining narrative that makes the wisdom stick. It’s like having a chat with a savvy friend who's in the know about branding, showing you the ropes on truly connecting with your customers while being memorable. If standing out in a sea of spin matters to you, this book may just be your next favorite read.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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