{"product_id":"new-consumer-marketing","title":"New Consumer Marketing","description":"Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":51672995430681,"sku":"HF5415.B279 2003","price":25.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":51672995463449,"sku":"HF5415.B279 2003","price":22.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":51672995496217,"sku":"HF5415.B279 2003","price":20.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":51672995528985,"sku":"HF5415.B279 2003","price":18.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/9471676.jpg?v=1763814614","url":"https:\/\/thryft.sbs\/products\/new-consumer-marketing","provider":"Thryft","version":"1.0","type":"link"}