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Positioning for Professionals How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Advisor

Tim Williams

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Positioning for Professionals How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Advisor

by Tim Williams
Save up to 47%
Positioning for Professionals How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Advisor - Thryft
Positioning for Professionals How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Advisor - Thryft

Strategic branding for professional service success.

If you're at the helm of a professional services firm, this book could be your blueprint for standing out in a crowded market. Tim Williams walks you through creating a compelling brand that doesn't just strive to be better but differentiates on values that matter. It's perfect for those ready to redefine their firm's identity and command a premium in their niche.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Positioning for Professionals How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Advisor

by Tim Williams
Save up to 47%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780470587157
Author: Tim Williams
Publisher: Wiley
Date of Publication: 2010-08-09
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: Entrepreneurship, Leadership, Personal Development, Business, How To, Productivity, Communication, Management
Goodreads rating: 4.33
(rated by 92 readers)

Description

It's not the best companies that prevail in the marketplace, but rather the best brands.   The goal of business strategy is not just to be better, but different.  Learn how to build a differentiating value proposition by clearly and carefully defining your brand Calling, Competencies, Customers, and Culture.    Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts - How and why professional service brands become homogenized - Why standing for everything is the same as standing for nothing - Why there's no such thing as full service - Deep and narrow as a strategic imperative - Why it's better to be a profit leader than a market leader - Differentiation and price premiums - How to map your brand on the matrix of relevance and differentiation - How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best  Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.
 

Strategic branding for professional service success.

If you're at the helm of a professional services firm, this book could be your blueprint for standing out in a crowded market. Tim Williams walks you through creating a compelling brand that doesn't just strive to be better but differentiates on values that matter. It's perfect for those ready to redefine their firm's identity and command a premium in their niche.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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