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Positioning: The Battle for Your Mind

Al Ries, Philip Kotler, Jack Trout

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Positioning: The Battle for Your Mind

by Al Ries, Philip Kotler, Jack Trout
Save up to 30%
Positioning: The Battle for Your Mind - Thryft
Positioning: The Battle for Your Mind - Thryft

Position your brand for success.

"Positioning: The Battle for Your Mind" is a must-read for anyone who wants to establish their brand in a competitive market. The authors' witty and fast-paced style makes for an engaging read that offers practical advice on how to position your brand in the minds of your audience. With case histories and penetrating analysis of recent trends in advertising history, this book is the perfect guide for anyone looking to gain market share and emerge as a household name.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Positioning: The Battle for Your Mind

by Al Ries, Philip Kotler, Jack Trout
Save up to 30%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780071373586
Authors: Al Ries, Philip Kotler, Jack Trout
Publisher: McGraw Hill
Date of Publication: 2001-01-03
Format: Paperback
Related Collections: Business, Economics, Personal Development
Related Topics: Personal Development, Management, Entrepreneurship, Communication, Self Help, Business, Personal Development, Psychology
Goodreads rating: 4.03
(rated by 17489 readers)

Description

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
 

Position your brand for success.

"Positioning: The Battle for Your Mind" is a must-read for anyone who wants to establish their brand in a competitive market. The authors' witty and fast-paced style makes for an engaging read that offers practical advice on how to position your brand in the minds of your audience. With case histories and penetrating analysis of recent trends in advertising history, this book is the perfect guide for anyone looking to gain market share and emerge as a household name.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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