{"product_id":"press-start-using-gamification-to-power-up-your-marketing","title":"Press Start: Using Gamification to Power-Up Your Marketing","description":"Press Start examines the benefits and uses of gamification to help businesses of any size and sector create engaging, effective marketing campaigns. With success stories from LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already well established, but many businesses are wary of jumping in without a guide. The \"addictions\" and \"highs\" of Candy Crush or logging a run in a fitness app can be powerful drivers of behavior. In an increasingly commoditized world, marketers continuously seek new ways to influence and motivate people to engage with products, services, and brands. This book explains the practice of applying motivational game elements—such as challenges, achievements, and teams—to real-life marketing situations to improve engagement and performance. Written for marketing professionals, Press Start ties together motivational psychology, case studies, and familiar game mechanics and design principles. More importantly, it provides readers with a step-by-step guide for designing their own marketing gamification solutions.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":51848329330969,"sku":"X65681","price":16.9,"currency_code":"SGD","in_stock":true},{"title":"Very Good","offer_id":51848329363737,"sku":"X65681","price":14.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":51848329396505,"sku":"X65681","price":12.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":51848329429273,"sku":"X65681","price":11.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/44453007.jpg?v=1768140228","url":"https:\/\/thryft.sbs\/products\/press-start-using-gamification-to-power-up-your-marketing","provider":"Thryft","version":"1.0","type":"link"}