{"product_id":"principles-and-practice-of-marketing","title":"Principles and Practice of Marketing","description":"The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":48607282757913,"sku":"HF5415.J5.2016","price":12.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":48607282790681,"sku":"HF5415.J5.2016","price":12.9,"currency_code":"SGD","in_stock":true},{"title":"Good","offer_id":48607282823449,"sku":"HF5415.J5.2016","price":12.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":48607282856217,"sku":"HF5415.J5.2016","price":12.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/32309592.jpg?v=1717668434","url":"https:\/\/thryft.sbs\/products\/principles-and-practice-of-marketing","provider":"Thryft","version":"1.0","type":"link"}