{"product_id":"public-relations-techniques-1","title":"Public Relations Techniques","description":"Public Relations Techniques provides students with a functional approach to the creation of an information campaign. A strong strategic focus ensures that students understand the how, when and why of public relations. * Theory-first approach provides an overview before the individual elements are covered. * Checklists at each stage in campaign development allow students to examine their practices. * Inclusion of information on the use of new technologies introduces students to the world of video-conferences and database management. * Distninct discussion of marketing, business and media communication prepares students to work with all job contacts. * Colour section adds interest to the discussion of commercial art production. * Boxed case studies introduce students to the process of campaigns.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":44272606413081,"sku":"HM263","price":11.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":44272606445849,"sku":"HM263","price":11.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":44272606478617,"sku":"HM263","price":11.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":44272606511385,"sku":"HM263","price":11.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/1133769.jpg?v=1717738325","url":"https:\/\/thryft.sbs\/products\/public-relations-techniques-1","provider":"Thryft","version":"1.0","type":"link"}