{"product_id":"purple-cow-transform-your-business-by-being-remarkable-1","title":"Purple Cow: Transform Your Business by Being Remarkable","description":"You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson, and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. \"Purple Cow\" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":48742397804825,"sku":"HF5415","price":8.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":48742397837593,"sku":"HF5415","price":7.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":48742397870361,"sku":"HF5415","price":7.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":48742397903129,"sku":"HF5415","price":6.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/160834_0e953a90-fc9a-4ad4-95ad-528be1af6d83.jpg?v=1737289197","url":"https:\/\/thryft.sbs\/products\/purple-cow-transform-your-business-by-being-remarkable-1","provider":"Thryft","version":"1.0","type":"link"}