{"product_id":"purple-cow-transform-your-business-by-being-remarkable-3","title":"Purple Cow: Transform Your Business by Being Remarkable","description":"The acclaimed Wall Street Journal and BusinessWeek bestseller. You're either a Purple Cow or you're not—remarkable or invisible. What do brands like Starbucks, JetBlue, Krispy Kreme, Apple, Dutch Boy, Kensington, Zespri, and Hard Candy have that you don't? Traditional marketing alone isn't enough anymore; the key is to build a Purple Cow into what you offer—something phenomenal, counterintuitive, and worth noticing. This is a manifesto for marketers who want to create products and services that people remember.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":49967429681433,"sku":"HF5415.G578 2003","price":11.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":49967429714201,"sku":"HF5415.G578 2003","price":10.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":49967429746969,"sku":"HF5415.G578 2003","price":9.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":49967429779737,"sku":"HF5415.G578 2003","price":8.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/641604.jpg?v=1770638605","url":"https:\/\/thryft.sbs\/products\/purple-cow-transform-your-business-by-being-remarkable-3","provider":"Thryft","version":"1.0","type":"link"}