{"product_id":"real-business-of-it-how-cios-create-and-communicate-value","title":"Real Business Of IT - How CIOs Create And Communicate Value","description":"\u003cp\u003eIf you're a general manager or CFO, do you feel you're spending too much on\u003cbr\u003eIT or wishing you could get better returns from your IT investments? If so,\u003cbr\u003eit's time to examine what's behind this IT-as-cost mind-set. In The Real\u003cbr\u003eBusiness of IT, Richard Hunter and George Westerman reveal that the cost\u003cbr\u003emind-set stems from IT leaders' inability to communicate about the business\u003cbr\u003evalue they create-so CIOs get stuck discussing budgets rather than their\u003cbr\u003econtributions to the organization. The authors explain how IT leaders can\u003cbr\u003ecombat this mind-set by first using information technology to generate\u003cbr\u003ethree forms of value important to leaders throughout the organization:\u003cbr\u003e-Value for money when your IT department operates efficiently and\u003cbr\u003eeffectively -An investment in business performance evidenced when IT helps\u003cbr\u003edivisions, units, and departments boost profitability -Personal value of\u003cbr\u003eCIOs as leaders whose contributions to their enterprise go well beyond\u003cbr\u003etheir area of specialization The authors show how to communicate about\u003cbr\u003ethese forms of value with non-IT leaders-so they understand how your firm\u003cbr\u003eis benefiting and see IT as the strategic powerhouse it truly is.\u003c\/p\u003e\u003cbr\u003eAuthors: Richard Hunter, George Westerman\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003ePublication Date: 2009\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":46948682301721,"sku":"HD30.2.H864 2009","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":46948682334489,"sku":"HD30.2.H864 2009","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":46948682367257,"sku":"HD30.2.H864 2009","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":46948682400025,"sku":"HD30.2.H864 2009","price":3.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/content_c176be82-e32c-4741-b7cc-d580383ee16c.jpg?v=1717710622","url":"https:\/\/thryft.sbs\/products\/real-business-of-it-how-cios-create-and-communicate-value","provider":"Thryft","version":"1.0","type":"link"}