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Reputation : Realizing Value from the Corporate Image

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Reputation : Realizing Value from the Corporate Image

by Charles J. Fombrun
Compare to estimated retail price: S$69.58  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Reputation : Realizing Value from the Corporate Image - Thryft
Reputation : Realizing Value from the Corporate Image - Thryft

Reputation: Power through a Positive Image.

"Reputation" could be a great book for anyone who is interested in learning more about how companies can build a strong, positive image and how that translates into a competitive advantage. Fombrun provides a comprehensive analysis of how companies in a variety of industries have achieved celebrity status and how readers can apply these strategies in their own businesses. If you want to learn how you can leverage your company's image to create hidden assets that will set you apart from the competition, this book is for you.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Reputation : Realizing Value from the Corporate Image

by Charles J. Fombrun
Compare to estimated retail price: S$69.58  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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ISBN: 9780875846330
Author: Charles J. Fombrun
Publisher: Harvard Business School Publishing
Date of Publication: 1996-01-01
Format: Hardback
Related Collections: Economics, Business, Personal Development
Related Topics: Communication, Business, Leadership, Personal Development, Management
Goodreads rating: 4.0
(rated by 20 readers)

Description

In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status. Fombrun shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even U.S. business schools - compete for prestige and achieve celebrity.


Author: Charles J. Fombrun
Format: Hardback
Number of Pages: 464
Publisher: Harvard Business School Publishing
Publication Date: 01 Jan 1996
 

Reputation: Power through a Positive Image.

"Reputation" could be a great book for anyone who is interested in learning more about how companies can build a strong, positive image and how that translates into a competitive advantage. Fombrun provides a comprehensive analysis of how companies in a variety of industries have achieved celebrity status and how readers can apply these strategies in their own businesses. If you want to learn how you can leverage your company's image to create hidden assets that will set you apart from the competition, this book is for you.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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