{"product_id":"reputation-realizing-value-from-the-corporate-image","title":"Reputation : Realizing Value from the Corporate Image","description":"\u003cp\u003eIn the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status. Fombrun shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even U.S. business schools - compete for prestige and achieve celebrity.\u003c\/p\u003e\u003cbr\u003eAuthor: Charles J. Fombrun\u003cbr\u003eFormat: Hardback\u003cbr\u003eNumber of Pages: 464\u003cbr\u003ePublisher: Harvard Business School Publishing\u003cbr\u003ePublication Date: 01 Jan 1996\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":44272590913817,"sku":"HD59.2","price":21.8,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":44272590946585,"sku":"HD59.2","price":17.44,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":44272590979353,"sku":"HD59.2","price":15.7,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":44272591012121,"sku":"HD59.2","price":13.95,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/9780875846330.jpg?v=1717738345","url":"https:\/\/thryft.sbs\/products\/reputation-realizing-value-from-the-corporate-image","provider":"Thryft","version":"1.0","type":"link"}