{"product_id":"services-marketing-2","title":"Services Marketing","description":"This text provides a comprehensive analysis of the development of services marketing theory and management within a practical manager-orientated framework. Issues such as service quality, internal marketing and relationship marketing are explored against a strategic marketing background. The services marketing mix is explained in detail and the book's focus extends to marketing research, marketing planning and marketing management.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":48015221948697,"sku":"X34918","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":48015221981465,"sku":"X34918","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":48015222014233,"sku":"X34918","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":48015222047001,"sku":"X34918","price":3.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/book_not_available-01_8dcbe432-8497-4a5a-80e9-d0fe0b214e6e.jpg?v=1717680963","url":"https:\/\/thryft.sbs\/products\/services-marketing-2","provider":"Thryft","version":"1.0","type":"link"}