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Services Marketing: Global Edition [Paperback] [Dec 13, 2011] Christopher Lovelock . Jochen Wirtz

Jochen Wirtz, Christopher Lovelock

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Services Marketing: Global Edition [Paperback] [Dec 13, 2011] Christopher Lovelock . Jochen Wirtz

by Jochen Wirtz, Christopher Lovelock
Save up to 56%
Services Marketing: Global Edition [Paperback] [Dec 13, 2011] Christopher Lovelock . Jochen Wirtz - Thryft
Services Marketing: Global Edition [Paperback] [Dec 13, 2011] Christopher Lovelock . Jochen Wirtz - Thryft

Strategic insights for global service marketing success.

This book is a must-read for anyone studying or working in the field of service marketing. With its global perspective, it provides strategic insights that are especially relevant to those operating in international markets. The authors have structured the book around a marketing framework that reflects the current trends and challenges in the industry. Whether you're a student looking to gain a deeper understanding of services marketing or a professional seeking practical guidance, this book will equip you with the knowledge and tools you need to succeed in the global marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Services Marketing: Global Edition [Paperback] [Dec 13, 2011] Christopher Lovelock . Jochen Wirtz

by Jochen Wirtz, Christopher Lovelock
Save up to 56%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780273756064
Authors: Jochen Wirtz, Christopher Lovelock
Publisher: Pearson Education
Date of Publication: 2011-12-13
Format: Paperback
Related Collections: Personal Development, Economics, Business
Related Topics: Productivity, Personal Development, Business, Entrepreneurship, How To, Leadership, Management
Goodreads rating: 4.07
(rated by 125 readers)

Description

Paperback. Pub Date :2013-02-11 648 English Pearson Education For undergraduate courses in Service Marketing This title is a Pearson Global Edition The Editorial team at Pearson has worked closely with educators around the world to include. content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
 

Strategic insights for global service marketing success.

This book is a must-read for anyone studying or working in the field of service marketing. With its global perspective, it provides strategic insights that are especially relevant to those operating in international markets. The authors have structured the book around a marketing framework that reflects the current trends and challenges in the industry. Whether you're a student looking to gain a deeper understanding of services marketing or a professional seeking practical guidance, this book will equip you with the knowledge and tools you need to succeed in the global marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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