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Sale

Strategic Marketing Management: Planning, Implementation and Control

by Richard M.S. Wilson, Colin Gilligan, David J. Pearson
$18.90 Now $3.90 Save 79%
Compare to estimated retail price: S$84.96  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Strategic Marketing Management: Planning, Implementation and Control - Thryft
Strategic Marketing Management: Planning, Implementation and Control - Thryft

Unique Comprehensive guide to strategic marketing planning and control.

This book is a must-read for students and professionals alike who are seeking a detailed and comprehensive guide to strategic marketing planning and control. Its unique appeal lies in its structured approach, taking readers through the five major areas of strategic marketing, and its references to recent research and good practices. Whether you are a diploma student or an undergraduate in business studies, this book will provide you with the knowledge and insights necessary to excel in the field of marketing.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Strategic Marketing Management: Planning, Implementation and Control

by Richard M.S. Wilson, Colin Gilligan, David J. Pearson
$18.90 Now $3.90 Save 79%
Compare to estimated retail price: S$84.96  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9780750603294
Authors: Richard M.S. Wilson, Colin Gilligan, David J. Pearson
Publisher: Butterworth-Heinemann
Date of Publication: 1992-02-10
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Business, Management, Personal Development
Goodreads rating: 4.05
(rated by 22 readers)

Description

Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.
 

Unique Comprehensive guide to strategic marketing planning and control.

This book is a must-read for students and professionals alike who are seeking a detailed and comprehensive guide to strategic marketing planning and control. Its unique appeal lies in its structured approach, taking readers through the five major areas of strategic marketing, and its references to recent research and good practices. Whether you are a diploma student or an undergraduate in business studies, this book will provide you with the knowledge and insights necessary to excel in the field of marketing.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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