{"product_id":"strategy-maps-converting-intangible-assets-into-tangible-outcomes-1","title":"Strategy Maps: Converting Intangible Assets Into Tangible Outcomes","description":"More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool—the \"strategy map\"—that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy—implementing it in a way that ensures sustained value creation—depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual \"aha!\" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":49796136468761,"sku":"HD30.28","price":21.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":49796136501529,"sku":"HD30.28","price":19.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":49796136534297,"sku":"HD30.28","price":17.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":49796136567065,"sku":"HD30.28","price":15.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/534720.jpg?v=1728652241","url":"https:\/\/thryft.sbs\/products\/strategy-maps-converting-intangible-assets-into-tangible-outcomes-1","provider":"Thryft","version":"1.0","type":"link"}