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The 22 Immutable Laws of Branding

Al Ries

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The 22 Immutable Laws of Branding

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Essentials for building world-class brands.

If you're passionate about marketing and brand strategy, "The 22 Immutable Laws of Branding" is right up your alley. It's like a crash course in the do's and don'ts of branding from experts Al and Laura Ries. This book packs a punch with its concise, rule-based approach to creating a strong, enduring brand; it's invaluable for both up-and-coming professionals and seasoned marketers looking to refine their strategies. Consider each law a checkpoint in your journey to make your brand truly stand out.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The 22 Immutable Laws of Branding

Regular price
Unit price
per
Condition guide
ISBN: 9780006531296
Author: Al Ries
Publisher: PROFILE BOOKS
Date of Publication: 2000-04-03
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.88
(rated by 3837 readers)

Description

The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbucks, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.
 

Essentials for building world-class brands.

If you're passionate about marketing and brand strategy, "The 22 Immutable Laws of Branding" is right up your alley. It's like a crash course in the do's and don'ts of branding from experts Al and Laura Ries. This book packs a punch with its concise, rule-based approach to creating a strong, enduring brand; it's invaluable for both up-and-coming professionals and seasoned marketers looking to refine their strategies. Consider each law a checkpoint in your journey to make your brand truly stand out.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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