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The Advertising Concept Book : Think Now, Design Later

BARRY PETE

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The Advertising Concept Book : Think Now, Design Later

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The Advertising Concept Book : Think Now, Design Later

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Condition guide
ISBN: 9780500516232
Author: BARRY PETE
Publisher: THAMES HUDSON
Date of Publication: 2012-05-01
Format: Hardcover
Related Collections: Art, Business
Related Topics: Design
Goodreads rating: 4.34
(rated by 809 readers)

Description

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important concept.Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.This edition includes a substantially revised and expanded chapter on interactive advertising. Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition - also reinforce the book's core that a great idea will last forever.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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