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The Brandgym - A Practical Workout For Boosting Brand And Business

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Brandgym - A Practical Workout For Boosting Brand And Business

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ISBN: 9780470847107
Authors: David Taylor
Publisher: Wiley
Date of Publication: 2002-12-20
Format: Hardcover
Related Collections: Business, Personal Development
Goodreads rating: 4.14
(rated by 21 readers)

Description

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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