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The Digital Transformation Playbook : Rethink Your Business for the Digital Age

David L. Rogers

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The Digital Transformation Playbook : Rethink Your Business for the Digital Age

by David L. Rogers
Compare to estimated retail price: S$35.01  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

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The Digital Transformation Playbook : Rethink Your Business for the Digital Age - Thryft
The Digital Transformation Playbook : Rethink Your Business for the Digital Age - Thryft

Essence of the book: Upgrade your strategic thinking for digital success.

This book is a must-read for traditional businesses seeking to thrive in the digital age. It offers practical frameworks and step-by-step planning tools that help companies harness customer networks, platforms, big data, and disruptive business models. With real-world case studies from industry giants like Google and General Electric, readers will learn how to rethink their strategies to stay competitive in the digital era. This book's unique feature is its focus on transforming legacy businesses rather than just start-ups.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Digital Transformation Playbook : Rethink Your Business for the Digital Age

by David L. Rogers
Compare to estimated retail price: S$35.01  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780231175449
Author: David L. Rogers
Publisher: Columbia Business School Publishing
Date of Publication: 2016-04-05
Format: Hardcover
Related Collections: Business
Related Topics: Leadership, Management, Technology
Goodreads rating: 4.11
(rated by 807 readers)

Description

Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization.Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
 

Essence of the book: Upgrade your strategic thinking for digital success.

This book is a must-read for traditional businesses seeking to thrive in the digital age. It offers practical frameworks and step-by-step planning tools that help companies harness customer networks, platforms, big data, and disruptive business models. With real-world case studies from industry giants like Google and General Electric, readers will learn how to rethink their strategies to stay competitive in the digital era. This book's unique feature is its focus on transforming legacy businesses rather than just start-ups.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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