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The Fashion Designer Survival Guide, Revised and Expanded Edition : Start and Run Your Own Fashion Business

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The Fashion Designer Survival Guide, Revised and Expanded Edition : Start and Run Your Own Fashion Business

The Fashion Designer Survival Guide, Revised and Expanded Edition : Start and Run Your Own Fashion Business - Thryft
The Fashion Designer Survival Guide, Revised and Expanded Edition : Start and Run Your Own Fashion Business - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Fashion Designer Survival Guide, Revised and Expanded Edition : Start and Run Your Own Fashion Business

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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ISBN: 9781427797100

Description

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.

With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).

The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:

How to create a viable business plan
Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity
The best sources for fabric and materials
Navigating the pitfalls of production both at home and abroad
Marketing, branding, and getting the product into the stores and into the customer's closets
Romancing the press, dressing celebrities, and creative publicity techniques
Producing a runway show that will get results


Author: Mary Gehlhar
Format: Paperback
Edition: Revised
Number of Pages: 304
Publisher: Kaplan Aec Education
Publication Date: 17 Jan 2019
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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